It’s just a normal Tuesday and you arrive at your shop. Your spirits are high and you are looking forward to your day. You step through the door and your cashier is on her phone. Another employee is lounging to the side. There is no sense of enthusiasm or motivation. There are no positive interactions with your customers. Your mood immediately changes and, suddenly, you realize that this is affecting your store’s sales.
Motivation, the state or condition of being motivated or having a strong reason to act or accomplish something. In 2017, it was reported that 51% of employees in the United States are not motivated. With the lack of motivation, about 70% of Americans do not feel engaged at their job. Why? There is a science to motivation that needs to be understood in order to keep employees engaged in their daily work.
Let’s first understand why it is so hard to stay motivated. As said by Forbes, there are three main mental reasons as to why it is so hard to remain motivated:
- “I have to”
- “I don’t feel right about this”
- “I can’t do this”
Basically, motivation is determined by how your employees view a situation. So, how can you keep your staff motivated besides their paycheck? Take a look at these five tactics!
1. Employee Training
We get it, this sounds boring. Nobody actually wants to sit through training, right? Wrong. Employee training sessions may have a bad rap for being boring, however, when done correctly, can be fun and engaging. For starters, Myagi suggests utilizing quizzes and follow-up questions to bring about friendly competition to your employees and increase participation and memory retention. Additionally, get your employees to present their ideas to one another. You never know what tricks they may have up their sleeves.
Such a simple concept, yet so effective. Think about your personal experiences. Don’t you feel more valued when your boss listens to what you are saying? Listening to your employees' thoughts, concerns and ideas is crucial in allowing staff to feel involved. Showing employees that their insights are valued and appreciated guarantee a high morale and motivated work environment.
3. Advancement Opportunities
Knowing that you are working to achieve a goal is motivating. The goal is especially motivating if it leads to more opportunities to advance within the business. By offering these opportunities, you give your staff the encouragement to work to the best of their abilities.
Incentives are a fun, simple, solution to keep staff members motivated. Don’t worry, your incentives do not need to be expensive. They can be as simple a gift card to Starbucks. Let’s be honest, most people love prizes, so why not give your employees a reward for a job well done?
5. Be an Effective Leader
Show that you’re passionate about your role. Be excited about your business’s goals. Nothing is more motivating than a leader who wants to succeed with their staff. However, passion is not solely what makes an effective leader. Take a look Peter Economy’s 10 powerful habits that leaders should practice:
- Persuasive communication
- The ability to be sensitive and responsive
Motivation is mental and the mind is strong. With the mind being such a powerful tool, one must learn how to interact with their staff in order to encourage a positive and productive workday. Motivated retail associates directly translate into better customer service and thus increased in-store sales.