In today’s connected world, dining and shopping experiences are no longer limited to physical restaurants and stores. Restaurateurs and retailers leverage cloud-based, omnichannel order management and fulfillment solutions to reach customers across various mobile and digital channels. In the post-pandemic era of retail and hospitality, technology is critical.
Throughout the pandemic, cloud-based, omnichannel ordering options kept restaurants, stores, and customers connected. In addition, convenience and ease of use helped scale online ordering, curbside pickup, and delivery services, all becoming a mainstay of the modern customer experience.
What Does Omnichannel Mean?
Even before the global pandemic, studies have shown that consumers and merchants were pivoting to digital and mobile technologies. As consumers lean into new technologies, retail and restaurant brands must increasingly adapt and compete on multiple fronts to win and retain their customers.
So, what does omnichannel mean, and why is it essential for your business?
Frost & Sullivan, a major consulting firm, has defined omnichannel as “seamless and effortless, high-quality customer experiences that occur within and between contact channels.”
In simpler terms, omnichannel is a more individualized form of retail. It’s a customer-focused business strategy that integrates all channels to provide the perfect experience for the consumer. Patrons connect with businesses online and in person. They order through both. Their experiences from one channel to the next are natural and more tailored to them.
Mass Implementation of Omnichannel Strategy
Beyond being a buzzword, omnichannel is a tactical reality for business owners who can’t afford to get sidelined in the race to fast and secure commerce. Surviving and thriving in the digital-first economy means being able to reach customers anytime and anywhere, including after hours.
Covid-19 created a renaissance for multiple industries, including hospitality, retail, and the emerging cannabis sector. Stores invited customers to take virtual tours and try cosmetics and apparel in digitally-enabled dressing rooms. Restaurants introduced online ordering and curbside pick-up. The power of cloud and omnichannel solutions enabled these companies to deliver an uninterrupted experience while driving orders, marketing, and customer service across all channels, platforms, and devices.
The Right Technology for Omnichannel Success
Omnichannel ordering options are an expectation, not an exception. Consumers have become accustomed to patronizing their favorite brands from multiple touchpoints. Our experts have put the following list together of the items needed for developing a consistent brand experience across all channels.
Cloud enablement: Invest in hardware and software that operates with the cloud to ensure your omnichannel experience runs smoothly.
Single-access view: Create a secure portal where you can monitor all of your channels to
streamline communications and manage operations from one place.
Automated task management: Implement order displays, cloud printing, and other purpose-built
technology to save time and labor by automating basic procedures.
Enhanced connectivity: Select products that connect with the cloud to create a cohesive work
environment and use peripheral connectivity to improve and accelerate business processes.
How to Create a Connected Environment
In 2021, retail e-commerce sales amounted to approximately 5.2 trillion U.S. dollars worldwide. This figure is forecast to grow by 56 percent over the following years, reaching about 8.1 trillion dollars by 2026. In addition, global online food delivery services are poised to reach nearly $344 billion this year, projected to reach more than $466 billion by 2027. With such high ROI at stake, getting products to customers via cohesive online or mobile channels is essential.
Our experts compiled these 6 products every business should invest in to get the most out of
omnichannel ordering. To read about these crucial omnichannel technology solutions, download our free ebook: