The future of hospitality is connected, and for many tech-enabled businesses that offer alternative dining and shopping experiences, that future is already here. Companies need new technology to reach customers and give them convenient ways to purchase products and services. As consumers acclimate to mobile and online reservations and ordering, advanced hospitality technologies facilitate a seamless and enjoyable customer experience.
How SaaS Impacts The Restaurant and Retail Industry
The hospitality ecosystem supports an array of technology solutions. Single-suite providers can simplify point-of-sale (POS) deployments, from hardware devices to cloud-based tools, through subscription-as-a-service (SaaS) models. SaaS models are increasingly popular in hospitality due to their cost-effectiveness and flexibility.Â
Subscription services enable merchants to pay for hardware and software monthly instead of making an upfront investment. These services include automatic upgrades or enhancements that keep technology up to date. Many of these services provide ongoing IT support.Â
Hospitality leaders, attracted by lower costs and extended lifetime value, choose single-suite SaaS partners with cloud-based tools and connected commerce solutions. In addition to easy installations, remote management, and IT support features, SaaS solutions offer regular software updates, hardware swap-outs, enhanced security, and flexible, customizable software.
Conquering Omnichannel Order Management with Cloud-Based Technology Solutions
Consumers have spoken! The future of retail and hospitality is omnichannel, cloud-based, and connected. Is your business prepared?
Implementing Omnichannel Ordering
Remote manageability is just one facet of hospitality’s connected future. Restaurateurs and hoteliers have added online and mobile ordering in record numbers to meet consumer demand for touchless experiences. Omnichannel solutions provided these during Covid-19, but their convenience and ease of use have made them permanent fixtures in the hospitality landscape.Â
In the pandemic’s aftermath, omnichannel ordering is an expectation, not an exception, for consumers. However, as many business owners have found, implementing omnichannel ordering adds complexity to business operations and requires staff to be mindful of both online and in-store order flows. To keep operations running smoothly, hospitality businesses need many tools to create a cohesive, connected workspace.
Cloud-Based Operations
A cloud technology system will keep your business running smoothly by providing solutions that work well together, such as cloud printing. Used by retail and restaurant owners, cloud printing seamlessly expedites and organizes online ordering. Additionally, these agile systems are easy to integrate and deploy as you scale your business.Â
CloudPRNT technology from Star Micronics sends online orders directly to your kitchen printer and is supported by an array of devices and peripherals, including the TSP143IV, mC-Print2, and mC-Print3 thermal printers. These thermal solutions are compatible with POS scales, scanners, and cash drawers with many connectivity options, such as Lightning and USB connection, Bluetooth, LAN, WLAN, and more. They are also easy to integrate with POS systems.
Mobile and Online Ordering
Currently, online food ordering accounts for about 40% of total restaurant sales in the U.S., and researchers expect these numbers to continue to climb. Restaurants with an online ordering system tend to raise their takeout profits by 30% over those that do not. In 2022, the number of Americans using apps to order food and other groceries is expected to rise from 27.9 million to 30.4 million. In addition, about 92% of all top-performing restaurants offered mobile order-ahead and loyalty rewards programs, or a combination of both. If your restaurant is not giving the consumers what they want, you’re missing out on some serious revenue. With the right technology, it’s easy to add mobile sales and online ordering to your business.
Let’s take a look at some technologies that help boost efficiency and customer satisfaction:
Printers
Embrace cloud-based solutions and online ordering with Star Micronics’ reliable Cloud Ready thermal printers. A receipt printer that connects to your cloud- or web-based point-of-sale software is a must-have. Cloud Ready printers reliably print orders directly to the kitchen as they come in.
CloudPRNT technology from Star Micronics sends online orders directly to your kitchen printer and is supported by an array of devices and peripherals, including the TSP143IV, mC-Print2, and mC-Print3 thermal printers. These thermal solutions are also compatible with cash drawers, POS scales, and barcode scanners. They’re offered with multiple connectivity options, such as Lightning and USB connection, Bluetooth, LAN, WLAN, and more, and Star makes integration with your POS software a breeze.
Labels
While labels may be the last thing on your mind, equipping your cloud technology suite with the proper labeling capabilities is vital when completing your connected workstation. Whether your business requires traditional or linerless labels, ensure you have the appropriate solution. You may need food service and delivery labels, like tamper-proof labels or labels showing nutritional, shipping, or inventory information.
Traditional label printing solutions like the TSP743II or repositionable linerless label printers like the TSP654IISK are high-speed graphics printers able to connect to supported cloud- or web-based software. Food orders with special dietary requests can automatically be printed on takeout or delivery labels. Linerless labels are sticky but can be removed and re-applied following an online order from start to finish. These methods can help prevent potentially devastating mistakes.
Payment Solutions
Connected hospitality businesses also need flexible, cloud-based payment software that supports many traditional and mobile POS systems and payment schemes. When linked to omnichannel ordering, these software applications enable customers to pay in-store, online, and via mobile apps using credit cards and mobile wallets.Â
Contactless POS systems support mobile wallets, wearables, and contactless cards, meeting consumer demand for touchless payment methods. Mobile payment applications that support pay-at-table solutions are popular fixtures in stores and restaurants.Â
As you search for the right payment solution, look for technology compatible with leading operating systems and interfaces and consider Star Micronics. From contactless payments to paper checks – and everything in between – Star solutions support various payment software applications. Star also has a high-quality selection of portable printers, which may be precisely what your business needs.
Barcode Scanners
Star’s 1D/2D barcode scanners perfectly fit omnichannel hospitality environments. These drop-resistant scanners are accurate when scanning barcodes or QR codes on paper, screens, or uneven media. The wireless handheld model has up to 12-hour battery power, and the white models are made with antimicrobial agents, helping to reduce the spread of germs and bacteria.
These highly reliable scanners can also be used in a warehouse setting to scan items on the floor for inventory purposes or to locate orders, product details, and stock availability. Scanner technology also helps businesses streamline everyday necessities. Check out this article for more information.
Get Advanced Omnichannel Solutions Today!
If you want to be part of hospitality’s connected future, partnering with a single-suite technology provider will help your business scale. Advanced omnichannel solutions, coupled with front- and back-of-house systems, will securely and efficiently manage orders across multiple channels, driving efficiency and growth.Â
Your single-suite provider will simplify integrations, keep your systems running optimally and meet all your technology needs. Contact your Star Micronics representative today if you’re ready to take your business into the future.
