If one thing is true about today’s consumers, it’s that they are constantly (or nearly constantly) connected. With the rising trend of omnichannel retail experiences, it’s more important than ever to provide an easy, free way for your customers to connect to the internet. Implementing a guest Wi-Fi network does more than connect your shoppers to their favorite apps and websites, though – it can also improve your business in many ways! Here’s how:
Speaking of omnichannel marketing, having a guest Wi-Fi network is an excellent way to expand your omnichannel strategy. One way to do so is to engage in Wi-Fi marketing, a method where you use your network as a channel to communicate with your shoppers. Using Wi-Fi marketing, you can promote campaigns of your choice, which can serve as a part of your in-store marketing strategy.
Safeguard Internet of Things (IoT) Devices
Better marketing and more sales are nice, but did you know that implementing a guest Wi-Fi network has security benefits, as well? If you incorporate IoT-connected devices into your store, such as automated checkouts and smart shelves, you probably already know that they’re more vulnerable than traditional devices. If you connect those smart devices to your main network, the chance that hackers can access your other devices – like your main server or physical security system – is increased. By connecting your smart devices to a guest network instead, you create an additional layer of protection against attacks; Even if a cybercriminal hacks into one of your devices, they won’t be able to penetrate your main network, where your most valuable information lies.
Improve Customer Experience
Last but not least – and this probably goes without saying – guest Wi-Fi networks greatly improve the customer experience. Depending on your store location and your customers’ cellular provider, providing shoppers a guest network saves them data and gives them a potentially faster network. And there are stats to back it up – nearly 62% of businesses with free Wi-Fi report their customers stay in the store longer, which likely means they’re having a better shopping experience, spending more money, and are more likely to return.
From boosting sales to securing your sensitive data, there are many reasons to utilize a guest Wi-Fi network!