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Offer Complete POS Hardware Setups & Boost Your Reseller Business

Offer Complete POS Hardware Setups & Boost Your Reseller Business

A connected POS workstation in a QSR with the TSP143IV thermal printer, a 2D Wireless barcode Scanner and Kiosk tablet display Stand by Star Micronics.

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In the fast-paced world of retail, where efficiency, ease of use, and customer experience are key, providing a cohesive POS solution can give your reseller business an unparalleled edge. As a VAR in the POS industry, your mission extends beyond merely supplying hardware – it’s about crafting exceptional customer experiences that drive success for your clients.

This is where offering comprehensive POS and self-service hardware setups from a single manufacturer becomes your secret weapon. Let’s delve into the multi-dimensional benefits this approach offers to your business and ultimately sets you apart in the bustling POS market.

The Advantages of Providing a Unified POS Hardware Solution

White mPOP with 1D/2D barcode scanner by Star Micronics

Streamlined Compatibility

By offering your customers a complete POS or self-service hardware solution from a single manufacturer, you’re providing them with a seamless setup and installation experience. With everything made of compatible components, your customers will also spend less time dealing with mismatched technical issues and more time focusing on their business.

Easier Maintenance and Support

When you provide a unified POS hardware solution, your customers benefit from maintenance and support that’s simplified. With a single point of contact for all hardware, it’s easier for you to manage the relationship with the manufacturer and provide exceptional support to your customers.

Consistent Customer Experience

Offering a complete POS hardware solution from one manufacturer ensures consistent customer experience across the board. A cohesive design easily gives off a professional brand appearance, and a similar look and feel across all touchpoints promotes familiarity and ease of use.

Increased Sales Opportunities

Bundling POS hardware from a single manufacturer can lead to more sales opportunities for your reseller business. By offering a comprehensive solution all in one, you can upsell additional hardware components and accessories, increasing your overall revenue.

An Added Advantage with Star Micronics

The complete point-of-sale (POS) suite in black by Star Micronics.
Star Micronics offers printers, scales, scanners, tablet stands, and more

As a value-added reseller (VAR) or ISV in the POS industry, you understand the importance of providing your customers with the best solutions to meet their needs. Offering complete POS and self-service hardware setups from a single manufacturer has too many benefits to ignore and can set you apart from the competition.

Star Micronics has the complete POS hardware solution perfect for VARs and ISVs in the retail, hospitality, and cannabis industries. From receipt, label, and kiosk printers to cash drawers, barcode scanners, and tablet stands, Star manufactures it all, and with the same top-quality you’ve come to expect.

But there’s another major benefit to partnering with Star Micronics:

The Empower Partner Program: Stay Competitive

The Star Empower Partner Program is designed to help resellers like you succeed in the competitive POS market. By partnering with Star Micronics, you can take advantage of numerous benefits, including:

  • Access to a comprehensive product portfolio, ensuring you have the right solution for every customer
  • Exclusive promotions and incentives, increasing your earning potential
  • Dedicated support and training, giving you the tools and knowledge to succeed

 

By providing your customers with complete POS and self-service hardware solutions from a single manufacturer, you can grow your reseller business and set yourself apart from the competition. Join the Star Empower Partner Program today and start reaping the benefits!

To learn more about the Star Empower Partner Program:

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