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Rising Stars Podcast: Bridging POS Software Innovation with VAR Expertise

Rising Stars Podcast: Bridging POS Software Innovation with VAR Expertise

Rising Stars Podcast | Ep. 34 - Bridging POS Software Innovation with VAR Expertise

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Hosted by Star Micronics’ Partner Development Manager, Kate Orara, the Rising Stars Podcast is your go-to for all things point-of-sale. It offers insights into the dynamic world of retail technology, with every episode highlighting unique perspectives from industry leaders and innovators.

Bridging POS Software Innovation with VAR Expertise

The point-of-sale (POS) market is always on the move. For software developers, navigating this space can be tricky. The key? Partnering with the right Value-Added Resellers (VARs).

In the newest episode of the Rising Stars Podcast, “Bridging POS Software Innovation with VAR Expertise,” host Kate Orara chats with Colton Kaltenfeldt, the outstanding Director of Marketing for With loads of hands-on experience, Colton breaks down why software developers might want to think twice before going solo in the POS domain. In fact, software developers have a lot to gain from VAR partnerships. They simplify the journey, ensuring developers get to focus on what they do best: innovating.

With the combined knowledge and support from VARs like POSGuys, navigating the POS industry becomes more straightforward. Episode 34 offers insights into why such collaborations could be the difference between success and stagnation in the POS world.

What you’ll learn from the episode:

  • The role of VARs in the POS landscape
  • How partnering with VARs provides exceptional end-user support, often alleviating software developers of extra work
  • The advantage of software-VAR collaborations in market navigation
  • Ways VARs enhance connections in the industry
  • The strategic benefits of choosing VAR partnerships over solo ventures

Want deeper insights? Get into the full conversation on the Rising Stars Podcast. It’s a wealth of wisdom worth your time!

Loving the podcast? Subscribe now, and let us know what you think by leaving a review!

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The Rising Stars Podcast

Immerse yourself in the ever-evolving world of point-of-sale (POS) with the Rising Stars Podcast by Star Micronics, hosted by industry pro, Kate Orara. Twice a month, we dive into the fascinating journeys of innovators and businesses navigating the challenges of technology’s rapid pace.

In every episode, Kate Orara, Star Micronics’ Partner Development Manager, takes listeners on an exploration of emerging retail technology trends and strategies with global industry giants. She’s spent her entire career meeting all the right people, and now listeners everywhere can benefit from this vast network of channel gurus.

Always leading and always innovating, Star Micronics, a pioneer in POS and customer experience technology for over 60 years, welcomes you to join us in shaping a brighter future in the retail, hospitality, and cannabis industries.

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