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Star Micronics Launches Star Empower Program for Resellers

Star Micronics Launches Star Empower Program for Resellers


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The new Star Empower Program is designed to help resellers grow revenue while offering top-of-the-line POS solutions

Somerset, NJ – June 5, 2020 – Star Micronics, a leading manufacturer of mobile, point of sale (POS), and customer engagement technologies, is proud to announce a change to its channel program with the release of its Star Empower Program, enabling its resellers to competitively offer best-of-breed POS solutions from Star Micronics.

Designed to benefit all resellers by their types of business models, the Star Empower Program will enable its partners to grow their businesses and increase their solution margins. The program aims to support resellers’ efforts to sustain business during today’s market challenges.

The Star Empower Program is open to all Star Micronics solution resellers and will offer discounted pricing to registered partners. The program also provides access to the Star Partner Portal, where partners can register special projects, request demo units, review historical purchases, access a variety of marketing collateral, and more.

The program will also offer Loyalty Benefits to eligible resellers and software partners that prioritize Star’s solution offerings. Loyalty Benefits will include exclusive marketing and business development assistance designed to increase partners’ brand visibility and revenue. To learn more about the Star Empower Program, please visit

The Star Empower Program will officially launch July 1, 2020, and a pre-registration period will begin on June 8, 2020 to enable partners to take advantage of the Program’s benefits as quickly as possible. By pre-registering for the Star Empower Program, resellers will be able to take advantage of special pricing and sign up for Loyalty Benefits starting on the program launch date of July 1, 2020. Resellers can pre-register for the program here:

“Star is excited to launch our Star Empower Program. Listening to the challenges of our reseller and distribution partners, I am confident this is the right program at the right time,” said Michael Hanson, Executive Vice President at Star Micronics. “The program captures our ‘Always Leading, Always Innovating’ spirit and will increase the synergy with our channel partners by enhancing product value and restoring channel integrity while rewarding our loyal partners’ commitment to our success.”


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