If you’re looking for a good reason to upgrade to the latest POS technology, consider this: it’s designed to be more effective at customer engagement. Forget the middleman — traditional engagement strategies are going out the window as retailers opt for technologies that do two things: reach shoppers at critical touch points, and give them the opportunity to collect customers’ contact information for future use.
Here are six examples of the latest POS technology and how they can benefit your business and create great shopping experiences for your customers:
1. Digital Signage
Digital signage takes the guesswork out of advertising. Will people see your messaging? With digital signage, the answer is YES. Digital signage is a virtual guarantee that customers will see important messages about new products or promotions while they are in-store browsing or deciding whether to make a purchase. This foolproof method of communicating with customers translates into higher sales numbers almost immediately, because it encourages upselling, cross-selling, and impulse buys.
2. Mobile Payments
Your customers will appreciate the ability to use their preferred payment methods — including giving them the option to use mobile payments. The latest POS technology allows your customers to pay in a variety of ways:
- Mobile at the POS: Paying via smartphone or mobile device at the register using near-field communication (NFC) technology
- Mobile as the POS: Accepting a payment card on a retailer’s mobile device
- Mobile Payment Platforms: Sending money to a merchant using a mobile device, such as using a mobile wallets
3. mPOS and Tablet POS + High Speed, Ergonomic Thermal Receipt Printers
No one wants to finish a shopping trip, only to be faced with a long line that’s not moving. mPOS or tablet POS and thermal printers allow employees to process transactions, complete with a receipt, anywhere in the store. The latest POS technology, used on a mobile device and coupled with quiet and reliable thermal receipt printers, provides an engaging shopping experience that gets shoppers out the door faster and gives you the flexibility to add more checkouts when needed.
4. Digital Receipts
Keeping track of receipts can be frustrating for customers, because these elusive slips of paper seem to get lost so easily. Offering digital receipts allows customers to keep, sort and locate their proof of purchase easily — even days or weeks later. The ability to make hassle-free returns with digital receipts moves customer service lines faster and may increase the chance that people will shop at your store again.
5. Printed Promotions
Don’t overlook the value of printed promotions within the increasingly digital world. The “2K17 Valassis Coupon Intelligence Report” revealed that 84% of shoppers surveyed said that coupons influence what products they buy, while 86% of people said that they were persuaded to purchase a new product because they had a coupon for it.
6. Customer Satisfaction Survey
A customer satisfaction survey is a direct line of communication with customers to get their feedback on how your business and products are performing. These surveys, which are typically offered at checkout, help you understand your customers’ needs, evaluate employees, and remedy issues in a timely manner.
The latest POS technology will give you the ability to engage with your customers like never before and provide them with the types of shopping experiences that they want and expect. Consider incorporating the latest POS technology into your business to generate more sales, more repeat customers, and better in-store experiences.
