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Why VARs Surpass Online Marketplaces for POS Tech

Why VARs Surpass Online Marketplaces for POS Tech

Complete point-of-sale (POS) technology by Star Micronics.

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In the digital age, the allure of online marketplaces can be too hard to resist. With just a few clicks, a business owner can access a vast array of products, from stationery to high-tech point-of-sale (POS) systems. But while the convenience is undeniable, there’s a compelling case for a different approach when purchasing critical hardware and technology: buying directly from Value-Added Resellers (VARs).

A Value-Added Reseller (VAR) is a business partner that enhances and customizes technology solutions for you, ensuring they’re tailored to fit your unique needs, backed by expert insights and dedicated support.

In the POS industry, VARs specialize in retail and POS system technology, bringing unparalleled expertise and deep understanding to ensure you’re equipped with the best solutions tailored to your business needs.

Let’s unpack the many advantages of sourcing your retail and hospitality POS tech directly from VARs:

1. Tailored Solutions, Not Just Products

When you purchase from an online marketplace, you often receive a one-size-fits-all solution. But every business has unique requirements. VARs understand this. They don’t just sell products; they provide solutions tailored to individual business needs. By integrating software, hardware, and services, VARs offer a holistic solution, ensuring that every component works harmoniously.

2. Expertise at Your Fingertips

Online marketplaces might offer user reviews, but they can’t match the deep industry knowledge of a VAR. When you buy from a VAR, you’re not just purchasing a product; you’re tapping into a reservoir of expertise. They understand the nuances of the POS/retail tech channel and can provide insights and advice, helping you make the most informed choice.

3. End-to-End Support

Imagine purchasing a POS system online, only to face challenges during setup. Who do you turn to? With VARs, the answer is clear. They often offer comprehensive support, from installation to post-sale service. This level of care ensures that your systems are up and running quickly and optimized for your operations.

Customer Service Rep

4. Future-Proofing Your Business

The world of POS and retail technology is ever-evolving. VARs are often at the forefront of industry trends and innovations. By partnering with a VAR, you’re better positioned to adapt to future technological shifts. They can guide upgrades and ensure your business remains cutting-edge without starting the purchasing process from scratch.

5. Building Long-Term Relationships

Buying from a VAR isn’t a one-time transaction; it’s the beginning of a partnership. As your business grows and evolves, your VAR can grow with you, anticipating needs and offering solutions before challenges even arise. This relationship can be invaluable, offering a sense of security in the often tumultuous world of retail technology.

6. Cost-Effective in the Long Run

While online marketplaces might occasionally offer lower upfront prices, the value provided by VARs often makes them more cost-effective in the long run. The integration of solutions, the reduction of downtime through expert support, and the optimization of your systems can lead to significant savings over time.

Conquering Omnichannel Order Management with Cloud-Based Technology Solutions

Consumers have spoken! The future of retail and hospitality is omnichannel, cloud-based, and connected. Is your business prepared?

Wrapping Up the Benefits of Buying from VARs

The temptation to buy quickly and cheaply from online marketplaces is understandable in our fast-paced, digital-first world. But for those willing to look beyond the immediate, the value of purchasing directly from a VAR becomes evident. It’s not just about buying a product; it’s about investing in the future of your business.

So, the next time you’re evaluating where to purchase your POS or retail tech solutions, remember the multiple advantages of turning to a VAR.

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